WEBii blog 2017 02 4 qualities define relevant content The 4 Qualities that Define Relevant Content WEBii Feb 17 2017 Creating relevant content is a vital part of enjoying an effective content marketing campaign While no one can tell you exactly what type of content will be most
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blitzbear com blog content relevance How to Create Truly Relevant Content That Google Loves Feb 19 2024 Google s Guidelines for Relevant Content Aligning with Search Intent Providing Comprehensive and Insightful Information Demonstrating Expertise and Credibility
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Ahrefs blog relevant content How to Create Relevant Content That Ranks Ahrefs Does Your Page Mention The Search query Does It Mention Related things Do Searchers seem to Find It Useful Figure Out Search Intent Cover Everything The Searcher Wants to Know Get Your Basic On Page SEO Down Pat Consider Building Content Hubs Build Links According to Google the most basic relevance signal is whether your content contains the same keywords as the search query See full list on ahrefs com Relevance goes beyond simple keyword matching Google also checks to see if the page contains other relevant keywords For example if a page is about Apple then the page will also inevitably include relevant things like iPhone iPad App Store iOS MacBook and so on Recommended reading Google s Knowledge Graph Explained How It Influences SEO See full list on ahrefs com On the same page Google also mentions this This is partly why the top ranking results for apple are about the technology company and not the fruit Google knows from interaction data that most searchers are looking for the maker of the iPhone In the same vein this is one reason why freshness can be important For queries that are dependent on freshness for example football transfers election results etc searchers want to see the latest news And Google prioritizes those results over the rest Relevance is specific to each query So before you can create relevant content you need to make sure you have keywords you want to target If you have not done this step do it now You can follow the process in this video to find keywords you want to rank for Recommended reading Keyword Research The Beginner s Guide by Ahrefs See full list on ahrefs com We ve established earlier that a key aspect of relevance is whether searchers find the search results useful That means Google is constantly figuring out why searchers are looking for that query i e search intent Google then serves results it thinks fulfills that intent This means if you want to rank high on Google you need to find out what the search intent for your target keyword is And since Google works to show the most relevant results we can actually look at the top ranking pages to figure out the three Cs of search intent 1 Content type Is there a dominant type of content on the SERP such as blog posts product pages videos or landing pages 2 Content format Is there a dominant content format on the SERP such as guides listicles news articles opinion pieces or reviews 3 Content angle Is there a dominant angle on the SERP such as freshly updated content or content aimed at beginners For example let s say we want to rank for best frying pans Let s See full list on ahrefs com To deserve a place on the first page of Google you ll need to cover all the things searchers expect and want to know How do you do this Again we ll turn to relevant top ranking pages to find out what we should be covering See full list on ahrefs com You ve done the hard part creating a thorough relevant piece of content that Google and searchers want to see Now it s time to put the icing on the cake and make it doubly clear to Google and searchers your page is relevant You ll do this by optimizing the technical stuff i e the page s on page SEO Here are the basics you need to do 1 Include your keyword in the title Google confirmedthe importance of headings in 2020 If it s not possible don t try to squeeze in the keyword Use a close variation instead 2 Use short descriptive URLs Compared to URLs like ahrefs com blog 36778 the URL ahrefs com blog seo copywritinghelps searchers to understand what a page is about before clicking 3 Write a compelling meta description While not a ranking factor Google does bold words and phrases closely related to the query It also helps further entice searchers to click on your results 4 Optimize your images Filenames and alt texthelp Google understand images better See full list on ahrefs com Content hubs also known as topic clusters are interlinked collections of content about a similar topic They consist of three parts 1 Pillar page A high level guide about a broad topic 2 Subpages In depth guides about parts of the main topic 3 Internal links They connect the pillar page and its subpages in both directions Google looks at links and their anchor textto understand a page s content and therefore relevance For example if a site about coffee links to your page about coffee it affirms to Google that your page is about coffee Makes sense right It works the same way for internal links too So by connecting your pages using relevant internal links in a content hub it helps to build semantic relationships between your content Furthermore because of the perceived value of a hub as people usually prefer to link to the best most useful resource on a topic content hubs tend to attract a lot of backlinks Not only does this improve relevance but it can al See full list on ahrefs com If links help to establish relevance then the logical next step is to build more of them Link building is a whole topic on its own so I recommend watching this video to get started We have tons of resources about link building on our blog too so you should check them out 1 Link Building for SEO The Beginner s Guide 2 How to Get Backlinks 15 Proven Tactics 3 9 Easy Link Building Strategies That Anyone Can Use See full list on ahrefs com